• Augmented Reality X Virtual Reality

    Augmented reality (AR) is a view of the real, physical world in which users find elements enhanced by computer-generated input. Designers create inputs ranging from sound to video, to graphics to GPS overlays and more, in digital content that responds in real time to changes in the user's environment, usually movement.


    Virtual reality (VR) is the experience of full immersion in a simulated world achieved via hardware—e.g., headsets—and software. Designers create VR experiences—e.g., virtual museums—transporting users to 3D environments where they freely move and interact to perform predetermined tasks and attain goals